To me, advertising is a map. This is a map of Montreal by Jazzberry Blue.
Advertising directs, compartmentalizes, and highlights. It grows and changes. I look at this map, and I'm drawn to the large portions first, to the areas that break away from the grid, and then to the roads asking you to follow them, wonder what is underneath and wonder how it will morph over time. Taking me to what I need and what I want.
Montreal in particular is an old and new city. It's beautiful, happy, sad, shiny and crumbling, full of life and full of art.
Apt metaphor. I love Montreal (but we have a complicated relationship).
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